
Hi! I'm Amelia, a freelance Google Ads specialist in the automotive services industry.
WHAT I DO
GOOGLE ADS STRATEGY & OPTIMISATION
Tailored strategies built for your business goals, with continuous optimisation to cut wasted spend and maximise high-quality leads.
DATA ANALYSIS
In-depth analysis of campaign data and user behaviour to identify opportunities, fix issues, and keep campaigns performing at their best.
CAMPAIGN SET UP
Complete Google Ads builds from scratch; keyword research, ad copywriting, audience targeting, bidding strategy, and tracking, with campaigns live in 10 working days.
REPORTING & INSIGHTS
Clear monthly reports (PDF or video) with actionable insights, so you always know what’s working, what’s improving, and what’s next.
TRACKING SET UP & TROUBLESHOOTING
Accurate tracking is non-negotiable. I set up GA4, Google Tag Manager, and custom scripts to ensure every enquiry is recorded and measured.
LANDING PAGE OPTIMISATION
Feedback and recommendations to improve your website’s performance, from call-to-action placement to form design, helping turn more clicks into conversions.
WHO I WORK WITH
I partner with businesses across the automotive services sector that rely on a consistent flow of local enquiries. My experience includes working with car breakers, scrap car companies, emergency auto locksmiths, mobile tyre services, vehicle recovery providers, and garages offering MOTs, servicing, and detailing.
By focusing on this industry, I understand the customer journey, the search behaviour that drives enquiries, and the strategies that consistently lower costs while increasing lead quality. This specialist knowledge means I can deliver campaigns that are precisely aligned with the needs of automotive businesses and built to generate measurable results.








MY APPROACH
With over 400 accounts managed, I take a data-driven approach to Google Ads, analysing every step of the customer journey and using data at each stage to guide decisions. By combining technical precision with strategic insight, I build campaigns that deliver reliable, measurable results.
1. UNDERSTAND & PLAN
Define your goals, audience, and performance targets.
4. OPTIMISE CONTINUOUSLY
Data-led adjustments to improve ROI and lead quality.
2. BUILD & SET UP
Custom campaigns with full tracking and integrations.
5. REPORT CLEARLY
Transparent, jargon-free reporting in your preferred format.
3. PRE-LAUNCH REVIEW
You approve everything before going live.
6. FLEXIBLE SUPPORT
One-off builds, audits, or ongoing management.
KEY RESULTS
9.02%
In just 30 days I increased a car detailing company’s conversion rate from 1.7% to 9.02%.
£1.16
On a £2 per day budget, I achieved consistent conversions at just £1.16 each for a car servicing campaign.
664
In a single month, I brought in 664 leads at just £4.45 each for a scrap car campaign.
£8.50
By fixing complex tracking issues, I decreased an auto locksmith’s cost per conversion from £22.81 to £8.50.
You can find in-depth case studies of my work in my portfolio:


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